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International Travel Industry on a Growth Curve despite Geopolitical Crises
Dear Readers,
The global travel industry is currently facing a number of challenges. As a compass for the international travel industry, ITB Berlin will be grappling with the most urgent issues from 8th to 12th March 2017. Current geopolitical crises cause tourists to question the safety of travel. The use of artificial intelligence, chatbots and virtual assistants has opened up hitherto unforeseen possibilities for travel organisations. Participants of the ITB Berlin Convention will receive current information and practical solutions.

Even in times of crisis, ITB Berlin brings people together and facilitates dialogue between the leading experts of the national and international travel industry. It has had a significant impact on the history of travel for half a century and its 51st edition has been set up to be just as outstanding. Around 10,000 exhibiting companies from 185 countries will be showcasing the newest products and trends in the global
tourism industry. Over two thirds of the exhibitors are coming from abroad. We are once again expecting about 120,000 trade visitors over the weekend, as well as tens of thousands of private visitors, who will be able to get a good idea of the diverse range the industry has to offer in 26 exhibition halls. ITB Berlin is not only one of the most important trade shows in Berlin, it is also a significant economic factor for our city. ITB Berlin’s partner country this year is Botswana and in this issue there is an interview with Ambassador I.E. Tswelopele Cornelia Moremi on this theme.

As an international brand, ITB Berlin has become a renowned name across the world. The trade show provides exhibitors and trade visitors with an important platform focusing on the Asian market with ITB Asia in Singapore and we will continue to expand and strengthen our market position in Asia with the new ITB China in Shanghai.

Dr. Christian Göke
Chairman of the Board, Messe Berlin
Photo Messe Berlin GmbH